The essence of a healthy business is having a growing customer base. The more people who come through your door and purchase the goods or services that you offer the bigger the profits you will receive. However, pulling traffic into your business takes more than just advertising, there are many factors that are involved in both building and maintaining customer traffic.
One of the underappreciated elements in establishing your business is how your store, office or facility appears from the outside. Just like your home looks more attractive when the lawn is properly landscaped, good curb appeal also brings qualities that can really help bring people into your location.
What is Curb Appeal?
Basically, this is what your potential customer sees when they approach your business. There is an old saying that you do not have a second chance to make a first impression. The better your business looks to those who are seeing it for the first time, the better initial impression they will have of your company. For retail stores and restaurants, curb appeal can make a big difference in how potential customers will view your business.
You can check out the curb appeal of your business simply by stepping outside. Look at your business from the perspective of a customer or potential client and ask what really stands out. You may find some positive and not so positive sights when looking your business and its surroundings. However, you can make the changes necessary to create greater curb appeal for your business.
10 Ways to Improve Your Curb Appeal
Visible Signage: One of the simplest, yet most overlooked ways to improve how your business looks is the visibility of the signs. If people cannot see your signage, then you have a real problem. Make sure your signs are large, easy to read and easy to spot for potential customers.
Clean it Up: Wash the windows and entranceways so that it looks new and attractive. You’ll also want to clean up any spots or stains on the exterior of the building and the signage. Once everything is cleaned up, you may want to hire a professional crew to clean your location once a month or so to maintain the appearance of your business.
Sweep it Up: One of the simplest ways to improve the curb or street appeal of your business is to sweep up the sidewalk and parking lot. You will also need to make sure that any garbage bins are not overflowing with trash as well. A service that cleans your parking lot on occasion can also be quite helpful for your business.
Add a Few Plants: If you have areas in front of your business that look plain or dull, perhaps you have dirt instead of sidewalk in front of the windows. If that is the case, then adding a few potted plants can make all the difference. You can go with fake plants if you don’t want to maintain them, but they will add a fresh, new look to the front of your business.
New Exterior Paint: A new coat of paint on the exterior of your building will make it look fresh and new. Plus, it will provide the structure with additional protection so that you have less maintenance to perform. You can even combine adding a new color of paint to your next marketing effort and create a new theme that will help draw people inside your business.
Paint New Lines on the Parking Lot: This simple act can actually improve the look of your business considerably. People often associate a parking area that looks new with a fresh, new business. It helps if your own building or facility is clean and neat as well. You’ll also want to seal-coat your parking lot to help prevent cracks and pothole from occurring.
Make it Look Clean and Neat: Too many items in the windows or storefront can have an unappealing effect. You want your business to look warm and inviting, but not overgrown like a lawn that hasn’t been mowed. Look at your storefront and remove enough items to make it look more appealing.
Put Some Items Outside for Sale: If you run a retail business and you have a few items for a clearance sale, put them outside to attract customers to come up and view them. 40% of all purchases are impulse buys and you will want to take advantage of all of them. So, if you have certain items that are inexpensive, you may want to put them outside to help lure customers in.
New Concrete Work: Is your sidewalk or entranceway becoming chipped or cracked? If so, you may want to hire a company that can replace the damaged area so that it is new. These types of repairs can make a very favorable impression on customers who recognize the value in what you are doing.
New Front Door: The front door is arguably the most visible part of your business. If it is starting to look run down and dirty from the pollution from the street, you will certainly want to clean it or get it replaced. A new front door will have the rest of your business looking like new as well.
These are just 10 ideas that can really boost the appeal your business. There are many ideas that are out there and you should pay attention to new ones that might have a positive impact. While you don’t have to use them all, it pays to know what types of improvements can make a difference.
Where to Go
You can really improve your curb appeal with the experts from B&L. They offer many services that will improve the overall appearance of your business such as the following;
- Painting, Paving and Pressure Washing
- Concrete Work
- Parking Lot Sealcoating
- Asphalt Repair
- Pavement Line Stripping and More!
All of these services offer your business solutions that will have a considerable impact. When your business needs more curb appeal, call B&L for their line of effective property improvement services.
If you are looking for further information check out Local-construction.net, local contractors and home builders.